I am a Professor in the Department of Economics at University of Missouri, Columbia. I have been with the university, and have lived in Columbia, MO, since 2005. In research centering on microeconomic theory with applications in marketing and industrial organization, I have developed several new theoretical models. These new models further our understanding of marketing and online phenomena such as advertising, price experimentation, online vs. retail shopping, mass customization, online marketplace platforms, recommendation systems, and ride sharing. My work has been published in leading journals in the field, including Journal of Industrial Economics, Journal of Economics and Management Strategy, Journal of Economic Behavior and Organization, and Review of Industrial Organization.

Prior to joining MU, I received degrees in Economics (Duke University, PhD, 2005; New Economic School, Moscow, Russia, MSc, 1998) and mathematics (Moscow State University, Russia, BSc, 1995, cum laude), and worked as an economic analyst in a think tank in Moscow (which would now be called a "pre-doc").

Outside the university, I enjoy running long and ultra-long distances, rock climbing, biking, practicing yoga, dancing (hip hop, ballroom, and tap), and playing board games—especially strategic European ones. I share my love of outdoor activities and intellectual pursuits with my family: my husband, who works remotely from home, and our three children, the youngest in elementary school and the oldest two in university.